# Promoting Your Store

## Let Your Customers Know

To ensure that your customers are aware of your new online ordering system, it is important to promote it through various means. You can achieve this by distributing flyers or cards to in-store customers, displaying a sign on your store window, informing callers about the online ordering option, adding a link to your ordering page on your website, posting the ordering link on social media channels, and adding the link to in-store receipts. These actions can help generate awareness of your online ordering system, leading to more orders and increased revenue for your business.

## Paid Advertising

You can consider paying for Facebook or Google ads. Both of these are avenues to generate new customers. We highly recommend utilizing Facebook advertising as it is dirt cheap and easy to target local consumers with.

## Create A Google Places Listing

A Google places listing will allow local customers to find you far easier as its focused on your locality. This means you are more likely to rank high if the person searching for you is near your store. Follow this link <https://www.google.com.au/business/> to create or manage your listing.

Do not forget to add a "Placing an order" link to your places listing. See the following article on how this can be done <https://support.google.com/business/answer/6218037?hl=en>

## Search Engine Optimization

SEO which stands for search engine optimization is the process of making your site discoverable and rank high on search engines such as Google.

### Setup A Custom Domain Name

By default, your online store can be found on a sub-domain of "FoodChow\.com. It is essential that you set this subdomain to be something that customers can easily remember and recognize.

While the subdomain is just there to get you up and running quickly, it's best to purchase your own domain name for your business. You can then configure your store to your own custom domain name.

Once you have purchased your own domain name, visit "Settings > Website > Domains > Custom Domain" in your restaurant dashboard to configure it.

### Submit Your Website To Google, Bing etc

Once you have a custom domain, visit <https://search.google.com/search-console>. Register an account there, add your website, then use the "URL Inspection Tool" to check your website. There you can submit it to Google for indexing.

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